Happy Golden
Happy Golden Dog Supplies is a brand I created, inspired by my dog Maggie (my photography model!) and the everyday moments we share. Designed for adventures, the brand features my own hand-drawn Golden Retriever and reflects the joy found in simple, outdoor moments with my dogs.
oops! all chaos!
oops! all chaos! is a children’s book–inspired project that visually explores 15 books from my childhood through the lens of narrative chaos. Each story is rated on a custom chaos scale, with texture reflecting the intensity of the plot. Playful layouts and snarky commentary bring the drama to life.
Qwackers
For this project, I reimagined Qwackers, a playful, duck-shaped snack brand for kids with food sensitivies. Using hand-drawn illustrations and a trail of real crackers, I created a modern, cheerful design that highlights the product and appeals to both kids and parents.
Runes & Red Sauce
Runes & Red Sauce is a conceptual pizzeria blending Swedish heritage and Italian cuisine, created by me to celebrate my partner and I's cultural backgrounds. Focused on family, love, and fun, the brand merges the traditions of Italian cuisine with Viking-inspired themes, offering a unique dining experience that honors both our backgrounds.
Purina Rebrand
For this conceptual rebrand, I gave Purina's checkerboard logo a modern update. I reimagined the "P" as a dog’s head and aligned the remaining letters to form a sitting dog, creating a playful, cohesive identity that deepens Purina’s connection to pets and makes the brand more memorable.
