MELISSA RIOS
Soul By The Beach Album
Deconstructed The Hollyridge Strings Play The Beach Boys Song Book and Sweet Soul Music by Tracy Nelson, to create a reimagined design. Developed a cohesive visual identity by merging elements from both albums, including a newly constructed name and artwork that seamlessly blends their essence into a single, unified design.
nektli
Developed a cohesive brand identity for Mexican Pastries, including primary and secondary logos with typography, mock-ups, and announcements. Created a Brand Guideline as a blueprint for the visual identity, detailing standards for logo usage, typography, color palette, and consistent application across various brand touchpoints and communication materials.
Merlot Wine Labels
Developed packaging design for a new California Merlot wine label under a self-branded company name. I sought to honor my Mexican heritage through thoughtful design choices. The project included in-store research, focusing on how wines across price points are marketed and packaged to attract different customer segments.
YOOHOO
The Yoo-Hoo brand was started in the 1920s by grocery store owner Natale Olivieri. This project involves developing a new logo and packaging system, giving Yoo-Hoo a more modern and fun look by replacing its outdated yellow with white and flavor colors, refreshing a brand that’s remained unchanged for years.
