Dulce Margaritas Restaurant

I developed a comprehensive visual identity for a Mexican restaurant. The goal was to emphasize the vibrant, fresh flavors of their margaritas and cuisine. Logo features a lime dripping motif, which ties together both the food and drinks in their brand story.

33.3

3 ⅓ is a publication focused on all things vinyl, offering in-depth articles on vinyl record care, trends in vinyl sales, and the culture surrounding the format. Named after the 33 ⅓ rotations a minute speed at which most vinyl records spin to produce sound.

Need For Experiment

Magazine incorporating text about the importance of experimentation in design into a book of our choice. Book was scanned to create unique visuals. I selected a typography book for my scans, to emphasize the concept of breaking the rules of typography.

Lake County Beekeepers

Branding for a non-profit that I rebranded to enhance theircommunity engagement. I chose a simple bee and flower graphic to emphasize the vital role bees play in our ecosystem. The color palette was carefully selected to reflect the vibrancy that bees bring to everyday life, helping to create a more engaging brand.

Silkscreen Projects

Projects from my silkscreening class. My own interpretation of the tarot card ‘the lovers’, hand-carved in ruby lith. An x-ray of a corset on damaged ribs that I digitally manipulated and screen printed. A digitally manipulated image of a butterfly, printed through screen printing.

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JOHN FLEMING

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MEL LASHAE JOHNSON