TRIO Student Support Services Rebrand
Spring 2023, I contributed to refreshing TRIO Student Support Services' brand identity to better reflect its mission of empowering students from disadvantaged communities. This included designing a vibrant color palette, a wayfinding signage system, tote bags for new students, social media posts, and brochures.
Purina Rebrand
For my Graphic Design III class, I rebranded Purina, a company known for its pet products. I designed a new logo combining a cat and dog to represent their core audience, and chose a more modern, friendly typeface to refresh the brand's overall look.
Colors of the Century
For my Graphic Design II class, students were tasked with creating promotional materials for an art exhibition featuring an artist of our choice. I chose to focus on the work of Carlos Cruz-Diez, whose paintings often feature repeated, colorful, and dynamic lines that interact to create the illusion of movement.
La Loteria CTA
For Hispanic Heritage Month, I created a video showcasing different CTA job positions in the art style of the popular Mexican board game La Lotería, a traditional game known for its colorful illustrations and symbolic imagery, similar to bingo. The illustrations were created by my manager, Aaron Bauer, while I worked on the animations.
Type specimen: Obviously
For the final project of my typography class, the goal was to showcase the history of a typeface and its designer, while highlighting the typeface's characteristics in a visually appealing way. I chose my favorite font, Obviously by James Edmondson, and focused on its unique design features.