CLAIRE KAISERMAN
Sailing Right Along
Creating a band, The Ongoing Swarm, and their upcoming album, Sailing Right Along, based on two randomly assigned existing records. An album cover, record hubs, tour posters and band merchandise show a wide range of visual applications. Process and tactility are highlighted through physicalcollage, photography, and layout.
Alpine Cider
Redesigning the branding and packaging of the Alpine Spiced Apple Cider drink mix. Keeping the colorful gradient, which makes the product stand out in the slew of hot cocoa, coffee and tea boxes, a story of apples from the Alps is told through the updated package. Secondary packaging and fresh logos support the rebrand.
Timekeep Coffeehouse
Creating a coffee shop located in Minneapolis, MN, and designing its brand guidelines. This booklet outlines primary and secondary logos, clearspace and additional lockups, mission statement, color palette, physical applications and more. Photography lends itself to the ethos of the brand, while applications, such as the circular coaster business cards, demonstrate its future potential.
Kaiserman Vineyards
Creating unique wine bottle designs from a vineyard production company, Kaiserman Vineyards. Their debut wine, a Merlot titled "Corvus," uses an innovative die-cut, highlighting the color of the bottle and the wine inside. A keen eye for type elevates the design. Kaiserman Vineyards will release complementary wines in the future.
